Title Giải Ba Giải thưởng Khoa học và Công nghệ dành cho Sinh viên trong các Cơ sở Giáo dục Đại học năm 2024 của Bộ Giáo dục và Đào tạo ✅

TABLE OF CONTENTS ABSTRACT TABLE OF CONTENTS LIST OF TABLES LIST OF FIGURES LIST OF ABBREVIATIONS CHAPTER 1. INTRODUCTION 1 1.1. Research background ............................................................................................1 1.2. Research objects, questions and objectives...........................................................3 1.3. Research contributions..........................................................................................4 1.4. Research scope ......................................................................................................5 1.5. Research structure .................................................................................................5 CHAPTER 2. LITERATURE REVIEW 7 2.1. Suppliers - Consumers value co-creation in the supply chains.............................7 2.2. Theoretical background.........................................................................................8 2.2.1. Signaling theory..............................................................................................8 2.2.2. Trust-commitment theory ...............................................................................9 2.2.3. Value co-creation through the len of a Mankiw’s economics principle.......10 2.3. Hypothesis development .....................................................................................10 2.3.1. Supply chain transparency, traceability and trust - relationship commitment with the suppliers....................................................................................................10 2.3.2. Trust, relationship commitment and value co-creation ................................13 2.3.3. Perceived quality of suppliers and products as the moderators....................15
CHAPTER 3. RESEARCH METHOD 18 3.1. Research design...................................................................................................18 3.1.1. Measures.......................................................................................................19 3.1.2. Research procedure.......................................................................................21 3.1.3. Analytical technique .....................................................................................22 3.2. Data collection ....................................................................................................24 CHAPTER 4. RESEARCH RESULTS 26 4.1. Outer measurement model assessment ...............................................................26 4.1.1. Descriptive statistics, reliability and discriminant validity ..........................26 4.1.2. Common method bias...................................................................................31 4.2. Inner structural model testing .............................................................................32 4.2.1. Direct effects analysis...................................................................................32 4.2.2. Mediations and moderations analysis...........................................................35 4.2.3. Supplementary analysis - Multigroup analysis.............................................40 CHAPTER 5. DISCUSSION 41 5.1. Discussions of study findings .............................................................................41 5.2. Theoretical contributions ....................................................................................43 5.3. Managerial implications......................................................................................45 5.4. Limitations and future research directions..........................................................46 REFERENCES i Books.............................................................................................................................i Book chapters................................................................................................................i Journals ....................................................................................................................... ii