Title MMA Global - The State of Social Commerce & Live-streaming in Vietnam.pdf ✅

The State of Social Commerce & Live-streaming in Vietnam P R E P A R E D B Y D E C I S I O N L A B M A R C H 2 0 2 2

“ Through our research on consumer behavior in Vietnam, we have witnessed the rise of social commerce and live-streaming in the market. At the same time, social commerce and live-streaming are transforming commerce as we know it in more mature markets such as China. As such, we are happy to partner with MMA Vietnam to explore the social commerce and live- streaming spaces in Vietnam. We hope that our insights will help readers gain a clearer understanding of social commerce and live- streaming in this exciting emerging market.” 3 Foreword This research is critical because it gives the knowledge that the market, particularly the marketing sector, need on the changing and accelerating development of Social Commerce and Live-streaming. We want marketers to be able to update and utilize information from these reports. As a result, in order to get the most recent market information and data in these two critical channels, MMA will collaborate with our partners to provide comparable updates in the future. MMA hopes that the information in this report is useful to you and your businesses.” “ Mr. Aske Ostergaard Chief Executive Officer, Decision Lab Ms. Jessica Phan Country Manager Vietnam, MMA