Title NCC 2019 - Round 1 Case Study (1).pptx ✅

Round 1 Case Study NIELSEN CASE COMPETITION 2019
CASE STUDY ASSESSMENT PURPOSE This case study is designed with a purpose to understand your ability in analyzing data, generating insights and providing recommendations/ solutions to client. By presenting this case study analysis on power point, it also helps to access your skill in illustrating slides, connecting the dots to build your own story, communicating ideas and answering questions.
BUSINESS BACKGROUND Lion Corporation is a Japanese company with a vision to help making everyday healthy and comfortable for everyone. Lion has a wide range of products including Dental & Oral Care, Body Care, Medicated Care, Fabric Care, Living Care, Kitchen & Cooking, Health & Beauty Food Products. Lion would like to enter into Vietnam and contact with Nielsen to answer following questions with reason-why: Whether Vietnam is a potential market to enter Which category they should firstly bring into Vietnam Which city/ region/ area and which channel they should focus How are Vietnamese consumers and what does it mean to Lion
CASE STUDY GUIDELINE This case study is designed to be a “real life” situation. You will be a Nielsen consultant to provide market insights and recommendations for client business planning & strategy. You will present your analysis on powerpoint file with maximum 15 slides The insights & recommendations should be based on desk-research information and information provided in slides below.