Title EXCLUSIVE PACKAGE | DOVE PACKAGE | Bài làm team LOVELY RUNNER | Thí sinh Trần Hồng Uyên Nhi & Lê Ngọc Thiên Minh .pdf ✅

TARGET AUDIENCE MOMENT THAT MATTER INSIGHT EXECUTIVE SUMMARY BIG IDEA & KEY MESS EXECUTION INSPIRATION EXPLORATION CONVERSION 06 D -- 55 BEFORE YOU SHINE Trigger the need + awareness focus, gain trials through free sampling at mass transit + boost sales Mass targeting ‘D-5 event invitation’ from online to offline channels 5 NGÀY TRẮNG MỊN, XÚNG XÍNH MẶC ĐỒ XINH D-DAY event Dove x Gạo Nâu ‘Em xinh mặc gì cũng xinh’ at 3 key cities Mass of deals along with BUY-ONE-GET-ONE OFFER on e-com platforms Hardly focus on pushing sales on e-com THE INSTANT GLOWY SEEKER In any parties or events, women would not hesitate to wear REVEALING OUTFITS & TOPS if ISSUES, JUDGEMENTS and EVEN THE INSECURE THEMSELVES about underarm DID NOT EXIST* Whether having underarm issues or not, special occasions are always when women take the most care of themselves, wanting to shine in front of the crowd in their most attractive outfits without worries of judgment. And this can only be achieved with effective preparation. However, the preparation process may have many risks as the product may not be effective or take too much time, affecting their confidence. STRATEGIC APPROACH GET TO BY 01 04 05 02 03 the instant glowy seeker confidently shine in appealing outfit at important events with a bright white underarm skin the Dove Serum's D-5 underarm skin nourishment - an effective solution in the shortest time for their preparation


JUMP IN A COMPETITIVE MARKET WITH MANY PRODUCT OFFERS THAT HAVE MET MANY USER NEEDS, DOVE HAS MADE INNOVATIVE EFFORTS TO BE DIFFERENT 20-LAYER PENETRATION TECH reduce dark spots and pores DOVE'S HERO BENEFIT TO LEVERAGE THE FASTEST BRIGHTENING AFTER ONLY 5 DAYS SITUATION ANALYSIS I TARGET CUSTOMERS & THE MOMENT THAT MATTER I STRATEGY As a game changer, Dove launches a whole new mix: CREAM SERUM that is MORE SKINCARE-DRIVEN WHILE STILL DEODORIZING with many strong essences 3% NIACINAMIDE EMO ATTRIBUTE FUNCTIONAL BENEFIT RTB EMO ATTRIBUTE FUNCTIONAL BENEFIT RTB COLLAGEN VITAMIN C&E confidence and glamour in French brighten, smooth, and even skin tone Style with various choices of fragrance, attract at a glance (roll-on, spray, wax) 24h odor control, whitening, French fragrance Niacinamide, fresh milk cream wide portfolio with comprehensive solutions for all females to confidently express themselves (roll-on, spray, wax) 48h odor protection, brightening in 2 weeks, tightening pores,.... Vitamin C, alcohol-free, essence from pearl/ avocado/ aloe vera... regenerate and firm the skin