Title MKT-Nguyễn Ngọc Thảo Ngân.pdf ✅

City, State City, State City, State Nguyễn Ngọc Thảo Ngân Ho Chi Minh City • [email protected] • 0866819521 • LinkedIn • Portfolio INTRODUCTION A dedicated and growth-driven learner pursuing Brand Marketing field. With a strong foundation in Marketing and a good sense of business acumen through practical experience, I am a “creative at heart, strategic at mind” marketer that makes things happen. EDUCATION University of Economics Ho Chi Minh City (UEH) Ho Chi Minh City Bachelor Degree of Marketing Major, Accumulative GPA: 3.65/4.0. 2021 - 2025 WORKING EXPERIENCE Shopee, SPX Express Ho Chi Minh City Shopee is the leading E-commerce platform in South East Asia and Taiwan. Performance Marketing, Projects Growth Associate March 2025 – Present • Coordinated with Research team to conduct Competitor and Consumer Research to develop improvement initiatives; • Monitored and analyzed growth metrics (ADO, seller performance) to define suitable consumer treatments; • Collaborated with internal teams to align growth initiatives and execute growth projects. Perfetti Van Melle Vietnam Ho Chi Minh City Perfetti Van Melle is one of the world’s largest confectionery manufacturers. Brand Marketing Intern Jul 2024 – Jan 2025 • Brand: Mentos, Golia & Happydent; • Conducted Competitor and Consumer research & analysis to plan strategic Marketing direction and coordinated with creative agency to execute communications activities of brands in digital & offline channels; • Successfully managed 04 New Product Development projects (from Briefing to Commercialization stage); • Coordinated with Trade Marketing and Sales to implement sales conversion strategies such as Consumer Promotion, E- commerce livestream; • Conducted monthly reports and performance reviews with data-driven actions for the improvement of the next period; • Delivered Mentos re-launching campaign for Mints candy with more than 41 million reach and 530 million impression; • Managed 03 campaigns that collaborated with 53 KOLs and achieved 110% view KPI in 03 months. AIESEC in Vietnam, Ho Chi Minh City branch Ho Chi Minh City AIESEC in Vietnam is the world's largest social enterprise/ organization which pioneers in developing leadership. Brand & Communications Manager Jan 2023 – Jan 2024 • Managed the brand health (brand consistency, brand image, and brand awareness) of AIESEC in HCMC; • Collaborated with 35 KOLs, 15 NPOs/NGOs, 2 Press/Media Sites, and 7 Universities to maximize Marketing effectiveness for AIESEC portfolio through great resilience, excellent communication skill, and customer-centricity; • Led a team of 13 members to perform 03 different JDs with 90% Net Promoter Score. HONORS & AWARDS AmCham Scholarship 2024 Winner Issued by American Chamber of Commerce in Vietnam Being one of 60 winners (Surpassed Application, Ability Test, and Final Interview Round) Nov 2024 Battle Of Minds 2024 Issued by British American Tobacco Vietnam National Second Runner-Up out of more than 300 teams (Case: FMCG Product Innovation) Oct 2024 Hanh Trinh Kinh Doanh 2024 Issued by Young Economists Club - NEU Top 40 out of more than 1316 teams (Surpassed CV Screening & Aptitude Test Round) Oct 2024 Z Marketer 2024 Issued by British University Vietnam Semi-finalist (Top 20) out of more than 1080+ contestants (Case: Hanoia New Product launching - Jewelry) Apr 2024 LICENSES & CERTIFICATIONS Academic IELTS: 7.5 Overall band score. Tomorrow Marketers: Case Mastery. The Trainee Club: Problem-solving Skill. Tool usage: Microsoft Suite, Adobe Photoshop & Illustrator, PowerBI.