Title Jan 22_Rahayu Anggraini_Lecture 2 _ Budget Planning, Keywords & Ad-Copies.pdf ✅

[Budget Planning, Keywords & Ad-Copies] Day 2 Rahayu Anggraini [8 March 2022]
2nd Session 2nd Session 01 Budget Planning for Search 02 Keyword Match Type Understanding Discussion 03 Ad Copies Best Practice 04 Ad Extension Best Practice
[Budget Planning for Search] Budget Planning for Search
Budget Planning for Search (Steps 1 + 2) Budget Planning for Search STEP 1: Download your keywords from Keyword Planner STEP 2: Remove all irrelevant keywords + Develop your account structure (on Excel)
Budget Planning for Search (Step 3) Budget Planning for Search Step 3: Grab your estimated CTR and CPC and inform your media plan Total Search demand comes from the Keyword Planner (Step 2) media plan template Demo