Title Flipkart PPI Winning PPT.pdf ✅

45% Shopping in Vernacular Language Primary Research Survey Interview FGD Sample Size Fashion Electronics Mobile Beauty & Personal Care Books & Music Grocery Home & Furniture Appliances 22% 21% 16% 15% 8% 7% 5% 5% 0 50 100 150 Online reviews Relatives Video platforms Web Search Social media platforms Factors Influencing Shopping Behavior Decision-Making Criteria Yash, 23, Artist Pratik, 24, Student Needs quick delivery for urgent project needs Rajiv, 45, Businessman Needs bulk purchasing options for office supplies Aditi, 30, Influencer Needs high-quality photography & tech gadgets for content creation Neeta, 35, Housewife Needs affordable deals on Indian wear with reliable delivery Needs quality and authenticity in products for artistic creations Word Association Graph based on Primary Research 60% Impulse Buying Behaviour 55% Waits for Sales Events Research & Insights Cohort Segmentation & Barriers Competitive Benchmarking 1B Customer Visits 35M App Downloads 4M First-time Customers Source: Flipkart, 2022 Source: Mint.com 48.7% Internet Penetration 60% Customers From 175 15 2 Tier 2 & 3 Respondents People 2*4 People 185.2M Website/App Visits last month 49.22% Website Bounce Rate 5.74 Avg. Web Pages per Visit 5:23 Avg. Website/App Visit Duration mins 33% Females & 67% Males Visitors 70% Of Flipkart users are 18-34 years old Sought After Sales Category (TBBD) Insights Derived from Primary Research Discounts & Offers Product variety Free shipping 1 2 3 I'm attracted to the discounts and deals available online. It's a great way to save money while getting what I need. Soham Das, 21-year 64% Affected by Limited Time Offers Secondary Research Ideas ThatEmpowers Dreams 1 2 3 Customer Pain Points Min Max Word Cloud based on Primary Research Products frequently being out of stock is a common concern Lack of trust and fear of damaged products lead to lower consumer confidence Return issues have led customers to a poor shopping experience. A prevailing factor for non- participation in the TBBD was the lack of awareness about it Source:Similarweb 1 2 3 4 5 Integrated Campaign: #UpgradeTohBantaHain merged online-offline experiences in TBBD 2022 Autorickshaw Memes: 500 autos spread funny memes citywide to create buzz Signature Cocktails: Partnered with Social (restaurant) for Big Billion Day cocktails Influencer Engagement: Collaborated with Tanmay Bhat, Rahul Dua, and more Animated celebs used AR filters with iconic dialogue to increase Social Media Engagements Source:socialsamosa.com Flipkart's TBBD 2022: Innovative Marketing Strategies