Title VYL2022-Digital-Student league-Gold prize.pdf ✅

Influencers and key opinion leaders (KOLs) will begin the challenge by activating their Digi accounts and selecting their own account numbers based on numerology. Each number will display one of its characteristics. They will then share their Digi numbers on social media and challenge their followers to guess their characteristics based on the Digi numbers. Following that, followers are encouraged to obtain their own Digi numbers and complete the challenge on their social media profiles. Hashtag: #DecodeMe #Digi #Dalaso, phailachon - DIGI - Đã là 'Số' , Phải là Chọn An interactive video with the first 15 seconds introducing an era of numbers where numbers are more meaningful than words, then the rest is interactive or skippable. “Your birthday has secrets, too. Enter your date of birth to explore your secrets: 20-03- 1987” After receiving their dates of birth, the system will automatically tell them 3 facts about them based on the numbers they have and ask them at least 2 questions based on the numbers they don’t have. "Numbers cause different impacts on your life. Choose numbers that leave positive impacts on your life with Digi Account”. [Scan to create a Digi Account] Campaign Summary Based on the increasing belief of the TA in numerology, the campaign provides them with an opportunity to cause different desired impacts on their life by choosing their own Digi Account numbers. All numbers will have special meanings. Creative Insight People are becoming more attached to spirituality, especially prior to making a decision and after experiencing ups and downs in their life. People increasingly believe that numbers cause different impacts on their life in all aspects including luck, love, wealth, health, and success. However, they are only exposed to numbers passively or unable to choose them completely (for ex: phone numbers, bank accounts, revenues, KPI performance, etc.) If people can actively choose numbers based on their meanings and purposes, they are given the feeling that they can proactively cause better impacts on their own life Rationale: Numerology has more advantages than Fengshui as there is no unlucky number. For example, while number 4 means death in Fengshui, it means diligence, reality, hard-working traits. Solution Digi - Đã là “Số”, Phải là Chọn Take numbers, Decide fate In Vietnamese, “Số” means both numbers and fate’s design. By choosing their own Digi Account numbers based on Numerology, they can decide what positive impacts they can cause on their life and others’ life. Hence, when it comes to “Số”, they must take for their sake. How does it work ? Phase 1: Numbers Don't Lie Phase2: #DecodeMe Since people become more spiritual when facing difficult decisions or experiencing ups and downs. The idea encourages people to use money transaction services to send encouraging messages to their loved ones on different occasions such as birthday, career progression, appease or when their loved ones are experiencing ups and downs. The message will be programmatic and will be based on the concept of numerology. Each number in numerology represents a different meaning; for example, 1 represents a large ego and ambition; 8 represents creativity and independence; and 2 represents balance and intuition. Consumers will go through the following stages: Phase 3: Beneath the Numbers