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Content text ĐÁP ÁN ĐỀ THI HSG ANH 9 ĐẮK LẮK 2023-2024.pdf

1 SỞ GIÁO DỤC VÀ ĐÀO TẠO ĐẮK LẮK ĐỀ CHÍNH THỨC (Đề thi gồm có 13 trang) KỲ THI CHỌN HỌC SINH GIỎI THCS CẤP TỈNH NĂM HỌC 2023 – 2024 MÔN: TIẾNG ANH Ngày thi: 26/3/2024 Thời gian: 150 phút (không kể thời gian giao đề) (Thí sinh làm bài ngay trên đề thi này) I. LISTENING (5.0 points) HƯỚNG DẪN PHẦN THI NGHE HIỂU • Bài nghe gồm 03 phần; mỗi phần được nghe 02 lần, mỗi lần cách nhau 05 giây; • Mở đầu và kết thúc bài nghe có nhạc hiệu; • Mọi hướng dẫn cho thí sinh (bằng tiếng Anh) đã có trong bài nghe. Part 1. You will hear a customer phoning a company representative to complain about her new purchase. For questions 1-5, complete the instruction page. Write NO MORE THAN TWO WORDS AND/OR NUMBERS for each answer. Write your answers in the corresponding numbered boxes provided. Number (0) is done as an example. Instruction Manual • For (0) _______________ • Model Number: (1) _______RTY34________ • The motorcycle should travel (2) ________30 km_______, provided that the battery is charged for (3) _______three/3 hours_______ when the gauge falls below (4) ________fifty/50_______ volts. • The battery weighs (5) ________three/3 kg_______, so care is needed when removing it for charging. Example: (0) electric motorcycle TRANSCRIPT WOMAN: Hello, is this a dynamo motorcycle company? MAN: Yes it is. How can I help you? WOMAN: Well, I have an instruction manual here for your new electric motorcycle, but I'm not satisfied with the purchase at all. MAN: Well, I'm sorry to hear that, but don't worry, I'm sure we can sort this out. Before we do anything, can you tell me the model number? WOMAN: At the top of the instruction manual here it gives the model number, R-T-Y-3-4. MAN: R-T-Y-3-4 okay. Now, what's the nature of your complaint? WOMAN: It's many things actually. The biggest problem is that you say in your manual that the battery will


4 nations as well. PROFESSOR: Good. But remember you have to briefly mention their global expansion process as well. Maybe try to look at other websites rather than just their homepage. STUDENT: Actually, you can find that information on their homepage pretty easily, where they talk about their history and development. For example, Starbucks opened their first retail store abroad in Tokyo in 1996, before moving to China two years later, and gained enormous popularity in both countries. With continuous victories in Asian markets, Starbucks decided to then enter Australia's coffee industry, whose value was worth $3 billion at that time. PROFESSOR: Okay, nice. Now for the failure analysis, you highlighted two reasons. The lack of effective globalization strategies and cultural understanding. Which one is more crucial? STUDENT: Regarding international tactics, the American coffee giant expanded too rapidly and tried to impose the brand on customers. Instead of letting Australian coffee lovers discover the Starbucks story, which succeeded in the US with one single store, followed by gradual openings of the second and the third, Starbucks brought about an uncomfortable customer experience by setting up multiple outlets on every street corner. But the main contributor would be Starbucks's underestimation of the differences between the Australian market and others. PROFESSOR: Okay, so what did you find out about those differences? STUDENT: Well, being unaware of Australian's coffee preferences, Starbucks mimicked what worked in the US, which was wheat coffee with sweet-flavored syrups. But Australians preferred real strong and bitter espresso coffee. PROFESSOR: Agreed. I tried Starbucks once and I hated it. STUDENT: I also outlined some recommendations if Starbucks wished to re-enter this sophisticated market. First, the pace of expansion must also be toned down to create scarcity and demand and let the customers explore Starbucks themselves. Also, Starbucks must concentrate more on what is appealing to Australians. PROFESSOR: Okay, so what exactly did you find out about the Australian coffee culture? STUDENT: Australia already established a rich and sophisticated coffee culture with the ultimate love for a true dark roasted cup of coffee with less milk and condensed syrup. In addition, coffee for Australians is as much about the relationship as it is about a product. Once they like your coffee, they'll become a loyal customer and are willing to travel a fair distance on a daily basis for a good cup of coffee. Part 3. You will hear an interview with Mick Davidson, an animal rights activist. For questions 11- 20, complete the sentences with NO MORE THAN TWO WORDS. Write your answers in the corresponding numbered boxes provided. 11. Animal rights protesters destroyed ________(valuable) equipment_______ at a research laboratory.

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