Title ARVY - Updated_Lecture 4 _ GA4 Reports, Attribution Modelling & Data Analysis Scenarios - Jan24.pdf ✅

WELCOME TO GA GENERAL ASSEMBLY 1⃣ Outputs vs Outcomes 2⃣ How to work with data 3⃣ How to clean and visualise data 4⃣ How to analyse data to identify insights 5⃣ Data visualisation best practices 6⃣ Reporting best practices 7⃣ What is Looker Studio 8⃣ How to create a new Looker Studio report 9⃣ How to connect a Data Source in Looker Studio Looker Studio Navigation Recap: What we learned so far
GA4 Reports, Attribution Modelling & Data Analysis Scenarios Today’s class How to Create and use Audiences in GA4 Creating a Free-Form (Custom) Report Creating a Funnel Exploration Report Attribution Modeling Explained Data Analysis Scenarios
How to Create and use Audiences in GA4
How to Create and use Audiences in GA4 Why should we create Audiences in GA4? 1. Filter down to specific audiences quickly and easily 2. Share audiences with Google Ads for remarketing purposes How to create Audiences in GA4: 1. Navigate to Admin 2. Under the Property column, navigate to Audiences 3. Create and save your Audience You can now use your Audience as a filter and comparison in GA4!