Title ROUND 1 KICKSTART_MARCHA 2025_LG ELECTRONICS VN (without submission link).pdf ✅

Dear our beloved Challengers, Thank you for choosing Marketing Challengers 2025 to mark your own spark. With our 13 season, we’re beyond excited to witness the fire you bring to this stage. th We wish you the very best of luck, and remember to take care of your health! Get ready to let the sparks burst into flames! From Marketing Challengers 2025 Organizing Committee & Sparky.
July 2025 X
BRAND HISTORY With three decades of continuous dedication, LG has firmly established its presence in the Vietnamese market. From early radios and TVs to today’s smart appliances and immersive displays, LG has become a global leader in consumer electronics. Driven by a philosophy of people, sincerity, and innovation, LG delivers practical solutions and meaningful experiences. In 2023, LG Electronics announced its ambition to evolve beyond being a leading global home appliance brand, aiming to become a smart life solution company that enriches and connects various aspects of customers’ lives. BRAND MISSION Innovation for a better life We create a better life for people and a better future for our planet through smart life solutions.* *smart life solutions: Contents services and solutions bringing good to customers’ lives through hardware, software, platforms, and applications X Founded in 1958, LG has been a pioneer in creating technologies that enhance everyday life.