Title TYC+Branding.pdf ✅

BRAND GUIDELINES Version 1 | 27.08.2020
Introduction This document is a set of guidelines to help you properly represent The Youth Café to the world. The recommendations and resources in this document are designed to make it easier to communicate our work eectively. The guidelines were developed by the Graphic Designer and Lettering Artist Damilola, with reference to the Brand Guidelines document for People Powered designed by Matt See, and through three months of experience with working as a Graphic Designer and social media intern for the organisation. Please use the guidelines to develop new materials and content, to help The Youth Café have strong, accessible, and consistent communications. And if something doesn’t work, let sta know and we can keep improving the guidelines! The Youth Café : Brand Guidelines 2
The Youth Café : Brand Guidelines 3 Table of Contents Brand Platform Our Logo Color + Typography Photography+ Graphics Our mission Our vision Color palette: Primary Color palette: Secondary Color palette: Breakdowns Typography: Primary Typography: Secondary Typography: Serif Type scale: 8.5x11 Our values Our logo Primary logos Logo + descriptor Logo + descriptor: Variations Clear space + minimum size Logo variations: Color Logo variations: Black + White Logo usage: Signatures Logo usage: Photography Logo usage: Partnerships Incorrect usage Our name Photography: Full color Photography: Textures Photography: Duotone Slide design Graphics Icons: Our work 4 9 21 29
Brand Platform The Youth Café : Brand Guidelines 4