Title Flipkart Wired 8.0_IIM Kashipur_PPI Winning_Flipkart Minutes.pdf ✅

60 10 Primary Research Survey Sample Size Interview Sam ple size Traditional Tina 68.3% 21.7% 55% Food Items Health & Person... Electronic Gadg... Home... Baby... Snacks & Beverages Fruit & Vegetable Ready To Eat Me... 1 More Insights Derived from Primary Research Free Delivery 34.5% Additional SuperCoins 32.1% Early access on sales 17.7% Discount on partner platforms 12% 69% 41.7% 41.7% 3* 3* 60% 61.7% Indian Players in Quick Commerce Market 45% Website/App Visit Last Month 3* Occupation of Respondents (Top 2) Monthly income of Respondents (Top 2) 41.7% ₹50,001 - ₹1,00,000 20% Less than ₹25,000 30 % of Active User Flipkart Plus User Last Month Super Coin Value = 0.091994 INR Expected No. of Dark Stores of Flipkart Minutes 2 Secondary Research source - statista.com Discounts on Frequently People purchased items Traditional Tina 45,housewife Ideas that empower dreams 3 Respondents Hustle Harry 24 , IT Busy Bee Benita 30 , young family parent Needs fast and reliable delivery of daily essentials to keep up with his busy work life. Desires quick access to baby products and groceries to smoothly manage her family’s needs. Discover SuperCoin benefits by app Notification Wants a simple, hassle-free way to get household essentials delivered quickly and reliably. Customer Painpoints 4 Consumer Persona Awareness of Flipkart Plus/ Premium Goals Awareness of Flipkart Minutes Shopping Habbits Triggers to use QCommerce Minimize time spent on shopping by getting essentials delivered quickly. Maintain productivity by avoiding unnecessary store visits. Primarily shops online for daily essentials and office supplies. Prefers services that offer convenience and speed. Guaranteed fast delivery during work hours. Personalized product recommendations based on previous purchases. Efficiently manage household needs without compromising family or office time. Ensure timely availability of essential items like baby products. Regularly shops for groceries, child care items, and household necessities online. Looks for discounts, bundle deals, and family- friendly offers. Same-hour delivery for urgent household and baby items. Discounts or offers on frequently purchased family products. Simplify the process of getting household essentials delivered without tech hassle. Ensure safe and easy access to products she needs for her family. Prefers in-store shopping but is open to online shopping for convenience. Values straightforward services with clear instructions and minimal complexity. User-friendly interface with simple navigation and clear instructions. Reliable and timely delivery of essential household items. Hustle Harry Busy Bee Benita Traditional Tina 24 years , IT 30 years , Working Parent 45 years ,House Wife Sought After Products in quick commerce Techie Tara , 18 , Student Instant gratification through fast delivery of the latest gadgets and trendy items Customer Expectation from FlipKart QCommerce Flipkart Plus’s mostly used benefits Most used Quick commerce platform Frequency of Use of Q-Commerce Apps Once a Week Motivation for using supercoins frequently Better Value for supercoins Likeliness to switch to a different quick commerce platform Motivation for using supercoins frequently Motivation features for using flipkart minutes more frequently Faster delivery times Preffered offers in Flipkart Minutes Likeliness to switch to minutes if loyalty program is attractive 20% 15% 10% Others 10% Places where flipkart minutes is currently tested Places in Bengaluru like HSR Layout, Belandur 100 (July 24') Loyalty Programs in India's Top 167.4 M Q-Commerce Platforms Research & Insights Proposed Wireframes and it’s significance Strategy,Timeline and Prioritization if a more attractive loyalty program is offered Company Loyalty Progarm Benefits Swiggy One Zomato Gold Zepto Pass BBStar Discount, free delivery 48.3% IT Sector Students Discount , priority delivery 18.3% Cash backs, early access to sales Age Group (Top 2) 50% 18 to 24 50% 25 to 34 Discount, free delivery source - https://economictimes.indiatimes.com/ source - https://economictimes.indiatimes.com/ source - Grabon
Popup on Landing Page 3 Leveraging User Profiles Product Selection New Changes Final Touches for Your Cart Lay’s Lemon Chilly Rs 18 20 Coco Cola 750 ml Rs 31.5 35 Amul Chocolate Tub Rs 234 260 Get a surprise gift every 5th order Priority customer care For Free Users For Plus Users For Plus Premium Users Leveraging Loyalty Programs Leveraging Loyalty Programs and other capabilities in the existing ecosytem of Flipkart Deals at Flipkart Minutes p F o o s r t t - he initial days can launch, Flippi ex feature an to s c p lusive section ark curiosity. p F o o s r t t - he initial days can launch, Flippi ex feature an to s c p lusive section ark curiosity. le F v ireDrops can be new eraged to entice “Fl customers on b ipkart Minutes” f y giving them reebies after completing challenges How Flipkart would leverage Loyalty Programs and other capabilities in the existing ecosytem of Flipkart and make use of them in “Flipkart Minutes”? Supercoins present in Flipkart’s ecommerce platform is already integrated by Flipkart in “Flipkart Minutes”.The remaining supercoins should be displayed in the landing page of Minutes at the top of the page. As a part of customer acquistition strategy to the new platform, freebies can be given according to the conditions of different user profiles and people would have option to add freebies along with other items already present in the cart. The existing capabilities in Flipkart like “Flippi” which is a Customer Service bot and “Firebase” which gives rewards on completing challenges can be leveraged to increase engagement of customers with Minutes by answering FAQs related to Minutes and giving surprises in Flipkart Minutes after completing challenges respectively. We are leveraging user profiles by adding customized popups and showing a catchy benefit of the Flipkart’s minutes for different user profiles and adding the benefits in “Explore Plus” page. Flipkart Minutes Benefits to Flipkart Plus, Plus Premium Users Strategy,Timeline and Prioritization 1 Research & Insights Proposed Wireframes and it’s significance A welcome pop-up for initial few days where “Flipkart Minutes” is launched and the caption would be different for different user profiles like “free”,”plus”,”plus premium” and will show their benefits. New Feature:- “Final touches” is added below cart items to entice users to add “frequently brought together items” and increase the cart value Ideas that empower dreams “Get a free delivery” “Get a free delivery and a complementary gift every 5th order” “Get a free delivery and a complementary gift every 3rd order” Customized popups while entering the application can make the users aware that “Flipkart Minutes” is now available in their area and they can easily navigate to minutes page. The SuperCoins of e-commerce can be integrated and used in flipkart’s quick commerce app “Minutes” g Complementary t i o fts can be given p plus and plus inc remium users to rease customer stickiness How do I track my 10-minute delivery order? Can I return an item delivered in minutes? Are there extra charges for 10-minute delivery? What happens if my order is late? Filpkart Minutes FAQ What items are eligible for 10-minute delivery? Minutes integration into Flipkart’s Ecommerce app