Title General Guidelines.pdf ✅

General Guidelines Version 10.1 January 22, 2025 General Guidelines Overview 5 Introduction to Search Quality Rating 6 0.0 The Search Experience 6 0.1 The Purpose of Search Quality Rating 6 0.2 Raters Must Represent People in their Rating Locale 7 0.3 Browser Requirements 7 0.4 Ad Blocking Extensions 7 0.5 Internet Safety Information 7 0.6 The Role of Examples in these Guidelines 8 Part 1: Page Quality Rating Guideline 9 1.0 Introduction to Page Quality Rating 9 2.0 Understanding Webpages and Websites 9 2.1 Important Definitions 9 2.2 Understanding the Purpose of a Webpage 10 2.3 Your Money or Your Life (YMYL) Topics 11 2.4 Understanding Webpage Content 13 2.4.1 Identifying the Main Content (MC) 13 2.4.2 Identifying the Supplementary Content (SC) 14 2.4.3 Identifying Advertisements/Monetization (Ads) 14 2.4.4 Summary of the Parts of the Page 14 2.5 Understanding the Website 15 2.5.1 Finding the Homepage 15 2.5.2 Finding Who is Responsible for the Website and Who Created the Content on the Page 16 2.5.3 Finding About Us, Contact Information, and Customer Service Information 18 3.0 Overall Page Quality Rating 19 3.1 Page Quality Rating Considerations 19 3.2 Quality of the Main Content 21 3.3 Reputation of the Website and Content Creators 22 3.3.1 Reputation of the Website 22 3.3.2 Customer Reviews as Reputation Information 23 3.3.3 How to Search for Reputation Information about a Website 23 3.3.4 Reputation of the Content Creators 25 3.3.5 What to Do When You Find No Reputation Information 25 3.4 Experience, Expertise, Authoritativeness, and Trust (E-E-A-T) 26 3.4.1 YMYL Topics: Experience or Expertise? 28 4.0 Lowest Quality Pages 29 4.1 Types of Lowest Quality Pages 31 4.2 Harmful to Self or Other Individuals 32 4.3 Harmful to Specified Groups 33 4.4 Harmfully Misleading Information 34 4.5 Untrustworthy Webpages or Websites 35 4.5.1 Inadequate Information about the Website or Content Creator for the Purpose of the Page 35 Copyright 2025 1


16.1 Rating Queries with Both Website and Visit-in-Person Intent 151 17.0 Specificity of Queries and Landing Pages 153 18.0 Needs Met Rating and Freshness 157 19.0 Misspelled and Mistyped Queries and Results 159 19.1 Misspelled and Mistyped Queries 159 19.2 Name Queries 160 20.0 Non-Fully Meets Results for URL Queries 160 21.0 Product Queries: Importance of Browsing and Researching 162 22.0 Rating Visit-in-Person Intent Queries 163 22.1 Examples Where User Location Does (and Does Not) Matter 164 23.0 Rating English Language Results in Non-English Locales 166 23.1 Examples of English (and Non-English) Results in Non-English Locales 167 24.0 Rating Dictionary and Encyclopedia Results for Different Queries 171 Appendix: Using the Evaluation Platform 174 25.0 Overview 174 26.0 Acquiring Tasks 174 27.0 Rating Tasks Using the Rating Interface 174 28.0 Releasing Tasks 175 29.0 Understanding the User Location on the Task Page 177 30.0 Reporting Duplicate Results in Tasks 177 30.1 Pre-Identified Duplicates 177 30.2 Rater-Identified Duplicates 178 30.3 Reporting Duplicate Results 179 31.0 Simplified Needs Met Tasks 180 Copyright 2025 4