Title Grow H2 Proposal Aug-Dec 2021 KDG.pdf ✅

ABBOTT GROW H2 DIGITAL PROPOSAL
AGENDA 1. Category | Competitor Activities 2. Effectively reaching out for consumer 3. Integrated Digital proposal H2 (Aug-Dec) 2021 1. KDG Launch Proposal + FB AWO 2. Rural/ D2D Proposal 3. SEM 4. Others (Lead Gen | Promotion Campaigns) 4. Next step & Material
1. CATEGORY REVIEW H1 2021
COVID-19’S IMPACT LEAD BRAND TO FIND OPPORTUNITY ONLINE When the pandemic started to get worse again in May, a shift to Ecommerce was exhibited by both Vinamilk and Nutifood with both brands making pushes to drive consumers to online retail sites. Vinamilk Nutifood Promotions on GiacMoSuaViet – Vinamilk’s own online retail site Promotions on Concung.com Nutifood’s launch on Lazada and Tiki Direct traffic to Lazada Vinamilk, who has established its presence on the online market through GiacMoSuaViet, continues to expand its market share by collaborating with Concung.com Nutifood officially joined the online market in June, launching its aisle on Lazada and Tiki Source: Social Tools, 2021