FOREIGN TRADE UNIVERSITY l Cumulative GPA: 3.4/4.0 l English: Advanced (IELTS 7.5) l Certification: Practical Business Case Thinking (G.A.P) Foundation of Key Account Management (Brand Camp) Actionable In-Store Marketing (Brand Camp) Route-to-market (Brand Camp) TRADE MARKETING INTERN - MONDELEZ KINH DO VIETNAM Oct 2024 - Present Category Management: l l l Revenue Management & Others: l l l l l VICE PRESIDENT - ACTION CLUB FTU2 Aug 2023 - July 2024 l l l ASSESSMENT CENTER LEADER - DOANH NHAN TAP SU COMPETITION Oct 2022 - July 2023 l l l Runner-up of Hanh Trinh Kinh Doanh 2024 (NEU) l Champion of Rocket to Business Development 2024 (NEU) l 1st Runner-up of Battle of Mind 2024 (BAT VN) l Runner-up of Peakathon 2024 (P&G Vietnam) l Runner-up of H4TF Data Analysis 2023 (AIESEC) l Top 06 Sales Finalist of Internship Race 2024 (HRC FTU) l Hard Skill: Channel & Category Understanding, Data Analysis, Project Management, Microsoft Office l Soft Skill: Cross-functional, Communication, Leadership, Teamwork, Critical & Logical Thinking Spearheaded a team of 30 collaborators to plan and execute a 3-day-2-night entire round for TOP 40 contestants, including timeline, parties, meals ideation to customer service, coordination, logistics,...; Led a team of 5 to browse locations for contest and successfully negotiated a reduced 41% rent cost for three venues for Business & Functional Case, and Networking Night events. AWARDS SKILLS Collaborated with other departments to coordinate category activities: approved & distributed samples across channels, supported MKT in activation campaigns, closely aligned with Demand Planing & CSnL to grasp information about available stocks and enough products delivery to distributors. Built distribution volumes to meet LR target for NPD; Raised digital form & managed budget for POSM & sampling plans; Executed the biggest campaign in 2025 of trade team: Daily Delicious Project - Replace low sales season with a new vibrant season to turn MDLZ products into consumers' daily companion. Planned External Affairs strategy to set the direction and objectives for 03 external projects throughout the year through building up, maintaining networks & negotiating with business partners; Conducted in-depth research on the general market of HCMC about trends of using gamification platform aimed at 4-11 year-old children through meeting 50+ partners in 04 different customers segments; Lay a foundation of the customer persona of the company in HCMC market by matching the suitable products with each customer segment -> Closed 02 deals: 01 affiliate partnership sponsorship & 01 sponsorship package for the company's competition. Led the external scope in AC's 20th Grand Birthday Project, which secured an add-in 50 million VND through alumni connection. Directly contributed to our club's revenue of 220 million VND through finding strategic partnership opportunities & in-time dealing with the project's personnel gap; Beekids is a learning gamification platform with an aim to developing mindset for children from 4-10 and assisting teachers in having a better lecture. BUSINESS DEVELOPMENT INTERN - BEEKIDS: REVIEW HERE Jun 2024 - Sep 2024 Planned & executed sales engagement activities to push up sales team's spirit: host D-Day activities & participated in organizing workshops for sales team to analyze & take action for Fresh category's downtrend data in continuous months; NGUYEN THI PHUONG AN (+84) 398 117 204 |
[email protected] | LinkedIn A resilient, ambitious and result-oriented enthusiast in Sales & Trade Marketing, with a strong can-do attitude, data-driven mindset and never-stop learning spirit, I believe in challenges that will grow me stronger Short-term objective: Become a Management Trainee in commercial functions; Long-term objective: Become a Category & Channel Manager in the next 5 years. EDUCATION HCMC, Vietnam Bachelor of International Business Economics 2022 - 2026 WORK EXPERIENCE Closely tracked key indicators: SI, SO, ASO,... of 02 categories Fresh Bread & Cadbury Dairy Milk and undertook quarterly category review, especially during NPD launching (Sandwich Crab Singapore & Cadbury Dairy Milk 11gram 03.2025) -> in-time action with sales team, distributors & selling points, which contributes to driving Fresh Bread back to 3% growth after 20 months of negative growth & driving Cadbury to grow from 6000 to 7000 ASO with Visicoolers;
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