Title Section 05&06.pdf ✅

Course: Branding in International Business Lecturer: MSc. Doan Anh Tuan VJCC Institute - Foreign Trade University Section 05&06: Designing & Implementing Brand Marketing Programs (Choosing Brand Elements)
TABLE OF CONTENTS 1 Types of Brand Elements 2 Criteria for Choosing Brand Elements 3 Group Discussion 4 Key Takeaways

TYPES OF BRAND ELEMENTS 1