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OBJECTIVE • Understand and identify the principles of user-centered design. • Cite examples of user centered design websites and applications. • Define heuristic evaluation

Why is the User-Centered Design Process Important? User-centered design brings our focus back to the user by prioritizing them and framing entire projects around their feelings, needs, and goals. UCD does this by employing various exploratory research and ideation methods to understand the user comprehensively. Once this robust comprehension of the user is created, designers can use what they know to build a product they'll love.

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