Title chap 3 - ORGANIZATION OF A TRAVEL AGENCY.pdf ✅

*The ticketing and reservations functions would be separated. There would be additional liaison staff. The upper mgmt. would act as the agency’s marketers, while a sales manager would oversee the account executives • A large-sized Travel Agency - would have at least 30 employees - Upper management complement would be augmented by a comptroller *On the administrative side, a personnel officer to handle human resources and a collector would be added *Operations would probably split into Travel and Tours, and a documentation supervisor ould be added to oversee the growing number of travel documentation being handled *The growth of the travel agency would probably be due to the increased sales resulting from stronger mktg efforts brought about by the vastly augmented marketing and sales department. The mktg and sales manager would now supervise a business development person, who would take direct charge of the account executives’ sales activities. In addition, the manager would also oversee the product development person, who would initiate the conceptualization and development of new travel and tour products, assisted by a researcher. *In the operations department, there would be an increase in travel counselors, each with specific market assignments, such as corporate accounts and walk-ins. *In the corporate accounts sections, specific corporate accounts would be assigned to individual counselors to handle. In certain case, in-house travel desks would be established by the travel agency within the office premises of the corporate client in order to better handle the travel requirements of the client. *Having established itself as a leader in the travel sector by making profitable and sustainable roads in the market, and having developed a track record of production with the various suppliers, the travel agency would most likely venture in the business of tour operations by organizing a tours department headed by a manager. This department would assemble tour packages for outbound, inbound, domestic or local clientele, according to the demands of the market.