Title Creative Strategy ✅

@CoryOwen Creative Strategy A structured process to develop ad creatives that scale profitably, ensuring consistent revenue growth. The strategy is divided into four key phases: 1. Research – Understanding the audience and identifying high-converting angles. 2. Scripting & Briefs – Crafting compelling ads that follow proven structures. 3. Sourcing Content & Editing – Creating content that looks and feels organic. 4. Retrospective Analysis – Evaluating what works and optimizing for scale. Step 1: Research (The Most Important Phase) Research is the foundation of high-converting ads. Before creating any content, you must deeply understand your target audience, their desires, and objections. Key Research Methods: 1. Review Mining (Best Method) ● Collect reviews from competitor websites, Amazon, ad comments, and forums. ● Categorize insights into: ○ Benefits – What customers love. ○ Desires – Emotional and practical reasons for purchasing. ○ Objections – Common concerns before buying. ● Sort insights by frequency (most mentioned benefits/desires should be prioritized in ads). 2. Internet Research ● Use Reddit, Google, and YouTube to find customer pain points and triggers. ● Identify common complaints, motivations, and success stories. 3. Competitor Analysis ● Analyze competitors' ads to determine: ○ Winning angles (what messaging they use repeatedly). ○ Video formats (UGC, product demos, testimonials, etc.). ○ Editing style (fast-paced, captions, text overlays, etc.). ● Reverse-engineer what’s working and improve on it. CONFIDENTIAL
@CoryOwen Key Takeaway: Research should be done weekly. The more you understand your audience, the better your ads will resonate. Step 2: Scripting & Briefs Scripting is about moving customers into a purchase naturally. Proven Script Frameworks: 1. Problem-Solution Framework (Best for Product Education) ● Hook – Capture attention (relatable problem, interesting fact, spark curiosity, etc.) ● Showcase Bad Alternative – Highlight an issue with other products (should be more logical than emotional). ● Introduce Product – Present your solution. ● Explain Unique Selling Points (USPs) – Why it’s better. ● Results – Show real results 2. Emotional Pain-Point Framework (Best for Strong Objections) ● Hook – Agitate a painful problem. ● Twist the Knife – Exaggerate the frustration. ● Introduce Solution – Present your product as the fix. ● Benefits & Social Proof – Show success stories. Key Scripting Tips: ● Keep scripts clear and concise. ● Write conversationally (like talking to a friend). Key Takeaway: A great script follows a proven structure and is backed by deep audience research. CONFIDENTIAL