Title SHINE (optimized).pdf ✅

Bold I Creative Training Lab – Học Làm Quảng Cáo Shine
Bold I Creative Training Lab – Học Làm Quảng Cáo Education experience: Binh got BFA at University of Architecture, HCMC, Vietnam Binh got MFA at Academy of Art University, California, USA Working experience: Binh has been working for many global agencies as: 2010 JWT 2011 DentsuVietnam 2013 Saatchi & Saatchi, 2015 Golden 2016 Climax 2017 Chuosenko 2018 TBWA 2020: Isobar Vietnam Now: Bold Creative Training Lab Lecturing experience: Binh has been lecturing at University of Architecture, HCMC. RMIT Vietnam campus. Also, Vietnamarcom Academy, and he has run many tutoring, and creative workshop in town. BinhPhan profile / Binh got a Master degree in Communication design form USA, and as a leader of creative team, he usually leads the team with the ability to maximize the talents of the teams. Doing so means being a coach, a teacher, an instructor, and a critic all at once. He works with copywriters, art director, producers, account managers, brand managers and other marketers on a daily basis to figure out the best solution for brands as well as the appropriate creative approaches for effectiveness of the work.
Bold I Creative Training Lab – Học Làm Quảng Cáo What we have? 1. Từ INSIGHT tới IDEA là bao xa? a. Các kiến thức về insight b. Creative insight khác với planner insight thế nào? 2. Kỹ thuật xây dựng concept a. Mind map là gì? b. Connecting dots là gì? 3. Sáng tạo có định hướng: muôn phương 8 hướng, đường nào dành cho chúng ta? a. Idea role b. Các loại hình sáng tạo, idea và kỹ thuật hiện thực hóa ý tưởng (qua visual/ art/ music/ activity/ technique/ tactic...) 4. Big Idea: Làm thế nào để IDEA có thể 'GO BIG’? Big idea vs Channel idea 5. Kỹ thuật "Đem Con Ra Chợ" (trình bày ý tưởng) Nghệ thuật bán ý tưởng như thế nào?