Title GrowSaaS: Customer interview questions ✅

Customer interview questions Make a copy of this document for each interview. Table of contents Table of contents 1 Before the interview starts 2 Guiding principles 2 Questions 2 © growsaas.com - All rights reserved. Do not share, copy, reproduce or sell any part of this document unless you have written permission from growsaas.com. All Infringements will be prosecuted. If you are the personal owner of the growsaas.com End User Licence then you may use it for your own use but not for any other purpose.
Before the interview starts Hey {name}, I really appreciate your time. So a quick intro and some context before we jump in – my name is {name}, and I’m the {role} at {company}. We’re speaking with a select few people at {type of company} to understand our customers more. I have a set list of questions which I'll go through, if any of them require some thought feel free to pause. This call will be recorded so I can share it internally with the team. Ready to get started? Guiding principles ● Be an active listener: avoid interrupting, pay attention to verbal and non-verbal cues, clarify any points of confusion and ask follow-up questions to dig deeper ● Acknowledge the customer's emotions and validate their concerns to build rapport and trust ● Maintain neutrality and avoid leading questions that may bias the customer's responses, ask open-ended questions where possible Questions 1. Can you describe your job or occupation? a. . b. . c. . 2. What motivated you to look for a solution like {product}? a. . b. . c. . 3. Before using {product}, how did you accomplish {product task/goal}? a. How did it feel? b. What did you like/dislike? © growsaas.com - All rights reserved. Do not share, copy, reproduce or sell any part of this document unless you have written permission from growsaas.com. All Infringements will be prosecuted. If you are the personal owner of the growsaas.com End User Licence then you may use it for your own use but not for any other purpose.
4. Was there a specific piece of content or sales material that sold you? a. . b. . c. . 5. How do you use {product} on a regular basis? a. . b. . c. . 6. What specific value or outcomes does {product} deliver in your day-to-day life? Can you quantify it? a. . b. . c. . 7. What’s a single problem you would say {product} eliminates for you? a. . b. . c. . 8. How did you rationalise the purchase in your mind? a. . b. . c. . 9. What doubts or concerns did you have before purchasing {product}? a. . b. . c. . 10. If you tried other similar products, what did you like/dislike about them? a. . b. . c. . 11. If there was anything we could do to improve {product} to make it perfect for you, what would it be? How would this make things better for you? a. . b. . © growsaas.com - All rights reserved. Do not share, copy, reproduce or sell any part of this document unless you have written permission from growsaas.com. All Infringements will be prosecuted. If you are the personal owner of the growsaas.com End User Licence then you may use it for your own use but not for any other purpose.
c. . 12. How would you describe {product} to a friend or colleague who has never heard of us before? a. . b. . c. . © growsaas.com - All rights reserved. Do not share, copy, reproduce or sell any part of this document unless you have written permission from growsaas.com. All Infringements will be prosecuted. If you are the personal owner of the growsaas.com End User Licence then you may use it for your own use but not for any other purpose.