Title Class 3.pptx ✅

Today’s Topics Trademark Licensing under U.S. law The (also fading?) requirement of licensing with control The ongoing debate on trademark merchandising Class exercises
Trademark Transactions Under most national trademark laws “a registered trademark is personal property” As any other personal property, the law thus provides that trademark registrations or applications for registration can be the subject of: An assignment A license The granting of a security interest
Trademark Licensing Licensing is crucial for business, but its legal regulation is not fully harmonized internationally. Common law and civil law countries have different views on licensing, particularly regarding "quality control." Contrasting Legal Philosophies Common law countries traditionally require licensors to control product quality to protect consumers. Civil law countries prioritize licensors' property rights, focusing on protecting them from misuse by licensees.