Title M1_Topic 2 Traditional VS Digital Marketing_compressed.pdf ✅

Traditional Digital Medium Uses offline channels like print ads. Ex newspaper , TV , Radio etc Uses online channels like social media, websites, search engines, email, online ads Reach Targets a local or broad audience, depending on the medium More precise targeting based on user data. It provides global reach to brand. Cost Expensive, especially with TV, radio, or print ads, which often require large budgets. Cost-Effective, Especially for small businesses Interaction One-way communication Two-way communication. Analytics Harder to track effectiveness , as advertisement is generally offline Offers detailed analytics and tracking Flexibility and Speed Takes time to create, implement, and adjust More flexible and quicker to execute Longevity Longer lifespan, like a billboard or magazine ad that can stay up for weeks or months. Ads and posts can only stay till the budget stays once the budget is exhausted ad doesn't reflect on a top, although evergreen content (like blog posts) can last longer Trustworthiness Considered as more trustworthy as it is being used for a longer time of period Sometimes seen as less trustworthy due to the rise of fake ads or scam tactics. However, building trust is still achievable with authentic content and engagement. Customer Journey Tends to push customers toward making a purchase. More of a sales era Guide customers through the entire sales funnel, from awareness to consideration to purchase,