Title Jan24 [Yayan Firmansyah] Lecture 4 - Paid Search Campaign Optimisation.pptx.pdf ✅

Paid Search Campaign Optimization Yayan Firmansyah Lecture 4
Recap Lecture 3 Message 1. How to plan budget Paid Search campaigns 2. What to do when budget is insufficient 3. Implications of budget on campaign delivery 4. Importance of conversion tracking 5. Conversion tracking via Google Ads 6. Conversion tracking via Google Analytics
Today’s Discussion Understand Metrics that Matter Google Search Ad Optimisations Google Ads Bid Strategies Recommendation Tab 01 02 03 04
Today’s Discussion Understand Metrics that Matter Google Search Ad Optimisations Google Ads Bid Strategies Recommendation Tab 01 02 03 04 Understand Metrics that Matter