Title Session 8 - Introduction to trade marks.pdf ✅

Two fold objective: - Protect the interests of trade mark owner and her goodwill - Avoid consumer confusion Justifications: - Economic justification - Quality justification - Advertising justification
Protect interest of consumers - Reduce search costs - Prevent consumer deception from counterfeiting products Protect interests of the trade mark owner - Reward investment and protect goodwill - Prevent free-riding on reputation