Title tbchap-012-consumer-behaviour-testbank-chapter-12-semester-3-the-year-2021-2022-include.pdf ✅

Chapter 12 Self-Concept and Lifestyle Chapter 12 Self-Concept and Lifestyle Answer Key Multiple Choice Questions 1. A new study suggests there is a cross-cultural group with similar values and consumption patterns based on luxury known as the global elite. What are the segments? A . Conspicuous Consumers B . Information Seekers C . Sensation Seekers D . A and B E . all of the above Conspicuous Consumption, Information Seekers, Sensation Seekers, and Utilitarian Consumers are segments of the luxury consumption group. AACSB: Analytical Thinking Accessibility: Keyboard Navigation Blooms: Remember Difficulty: 2 Medium Learning Objective: 12-01 Describe self-concept; how it is measured; and how it is used to position products Topic: Self-Concept and Lifestyle 12-1 Copyright © 2016 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. Downloaded by Thiên Thy ([email protected]) lOMoARcPSD|20081013

4. Which of the following is considered an outward expression of one's self-concept? A . demograph ics B . geograph ics C . lifest yle D . attitu des E . aspirati ons Lifestyle is the way an individual chooses to live. AACSB: Analytical Thinking Accessibility: Keyboard Navigation Blooms: Remember Difficulty: 2 Medium Learning Objective: 12-01 Describe self-concept; how it is measured; and how it is used to position products Topic: Self-Concept and Lifestyle 5. The totality of the individual's thoughts and feelings having reference to himself or herself as an object is known as _____. A . self- concept B . lifest yle C . self- profile D . personal space E . ideal- self Self-concept is composed of the attitudes you hold toward yourself. AACSB: Analytical Thinking Accessibility: Keyboard Navigation Blooms: Remember Difficulty: 1 Easy Learning Objective: 12-01 Describe self-concept; how it is measured; and how it is used to position products Topic: Self-Concept 12-3 Copyright © 2016 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. Downloaded by Thiên Thy ([email protected]) lOMoARcPSD|20081013