Title Nielsen Case Competition 2016 (Preliminary)_ Team EBAFH.pptx ✅

NIELSEN CASE COMPETITION 2016 NO. 44 - TEAM EBAFH October 19, 2016
BIG BEER IN RURAL MARKETS A DYNAMIC PICTURE OF RURAL AND HOW TO GROW BIG BEER FURTHER Being the second biggest manufacturer in Vietnam Brewery Industry with a diverse range of brands , BIG BEER aims to conquer the markets in Rural. How is the pattern of growth to Beer category in Rural and how can BIG BEER develop by utilizing their advantages as well as overcoming barriers ? Let’s figure out !
AGENDA EXECUTIVE SUMMARY RURAL MARKET OVERVIEW COMPANY’S PERFORMANCE ANALYSIS KEY ISSUES & RECOMMENDATIONS COMPETITIVE ANALYSIS OPPORTUNITITES & CHALLENGES
EXECUTIVE SUMMARY FOCUSED RURAL MARKETS DEVELOPMENT Avoid competition in Northern – Central areas Focus on potential markets: SCC Rural, SE Rural, MKD Rural ENHANCED SEGMENTATION & DISTRIBUTION Clarify the segmentation of Brands and Products Develop TT Distribution Channels MARKETING & LOYALTY INCENTIVES Increase Market Share through intensive Promotions Sustain market position through consumer loyalty incentives