Title [ FULL PPT] Ecommerce Business Model & Metrics.pdf ✅

Ecommerce Business Model & Metrics Business Analytic pacmann.io © 2022 – Pacmann AI
pacmann.io © 2022 – Pacmann AI 2 References ■ E-Commerce Website Optimization - Dan Croxen-John, Johann van Tonder ■ Business Analytics, Global Edition — James Evans ■ Ecommerce Analytics: Analyze and Improve The Impact of Your Digital Strategy - Phillips, J. ■ Business Model Generation A Handbook for Visionaries, Game Changers, and Challengers — Alexander Osterwalder
pacmann.io © 2022 – Pacmann AI 3 Outcomes ■ Students can understand the essence of business analytics and its benefits for business in e-commerce ■ Students can understand the metrics in e-commerce business ■ Students can analyze those metrics based on data ■ Student can explain the impact of those metrics towards the business or department in general
pacmann.io © 2022 – Pacmann AI 4 Outline ■ Intro to E-commerce ■ E-Commerce Business Model ■ E-commerce Analytics Workflow ■ E-commerce Metrics