Title Sales-Trần Huy Hoàng.pdf ✅

Trần Huy Hoàng (Mr.) [email protected] | Mobile: (+84) 799 114 222 | LinkedIn | Ho Chi Minh City CAREER OBJECTIVES ● Short-term (within 1-2 years): Deepen my market & industry knowledge and improve professional skills in communication and customer relationship management by working as a Sales/Key Accounts Executive in the FMCG & E-Commerce industry. ● Long-term (within 5-10 years): Enhance leadership and team management skills, along with sharpening expertise in strategic planning and elevating the high-level customer experience to attain a position as a Sales/Key Accounts Manager. EDUCATION Foreign Trade University | Major: International Business Economics - Graduated: Distinction 8/2020 - 8/2024 WORK EXPERIENCE Diana Unicharm - Owning No.1 brands in Vietnam for sanitary napkins (Diana), baby diapers (Bobby, Moony), and adult diapers (Caryn) Sales Planning Officer 9/2024 -Present ● Managed 20 C2C accounts (Mom & Baby category), driving sales growth through sales support initiatives (discounts, gift promotions, affiliate marketing, KOL/KOC Livestream, Shop Livestream. etc.) ● Proposed strategic and tactical sales plans by region and brand by analyzing key customer and competitor insights to optimize the C2C channel, achieving an average monthly growth of 9% and doubling C2C HCM sales to 50B VND (Sep.24-Jan.25). ● Led the design and execution of strategic projects: Shop Livestream, E-Shop (including developing employee incentive structures, pricing models, and promotional campaigns), resulting in a market share increase to 11.9% in H2.24 (+1.3% since July 2024). ● Managed forecasting models and sales performance reports, providing data-driven insights that enabled leadership to make strategic business decisions. Shopee - the biggest e-commerce platform in Southeast Asia and Taiwan. Be selected for the Shopee Apprentice Program with a highly competitive acceptance rate of 0.34% (15 out of 4400 applicants). Business Development Intern - Shopee Consignment Service Team (Local SCS) 6/2024 -8/2024 ● Led end-to-end sales processes to establish strategic partnerships with manufacturers, including client outreach, negotiation, and relationship management, securing 108% KPI of new SKU & supplier listings. ● Conducted in-depth market research & competitive benchmarking to refine product selection and pricing strategies, identifying opportunities to enhance e-commerce performance. ● Managed & analyzed sales data to propose growth initiatives (Flash Sales, vouchers, bundling), collaborating with marketing & category management teams to boost product visibility via on-site campaigns, live streams, and affiliate marketing. HEINEKEN Vietnam - the leading beer and beverage company, distinguished by its renowned brands (Heineken, Tiger, Edelweiss, Strongbow, Larue and Bia Việt) and an extensive nationwide distribution across various channels. Key Accounts Management - Modern Off-trade Intern 5/2023 - 12/2023 ● Conducted performance analysis on sales data, inventory turnover, and promotional impact across 5 key accounts (Saigon Co.op, Winmart, Satra, Emart, BRG Retail), identifying inefficiencies and proposing data-driven solutions to optimize trade execution. ● Designed market research & benchmarking analysis to refine pricing strategies, boost sales volume (exceeding KPIs for 4 consecutive months). ● Assisted store operations & retail execution across HCMC, collaborating with trade marketing, logistics, and sales teams to optimize inventory levels, improve product placement & in-store promotions, and implement pricing & discount strategies, driving revenue growth and operational efficiency and enhancing in-store visibility (104% EOE Score). ACTIVITIES AND LEADERSHIP HUMAN RESOURCES CLUB, the leading organization specializing in recruitment and career consulting at FTU. HRC owns a recruitment website and provides recruitment communication services. B2B Sales Team Leader 10/2020 – 12/2021 ● Gained 140M VND of revenue from recruitment promoting packages sales by outbound sales and serving organic deals. ● Obtained 124% KPI of marketing outcome for clients by collaborating with communications team to create recruitment promoting posts on the Fanpage with 158.000 follows. ● Ensured 100% customer satisfaction through 600.000 reach and 58.000 engagement, successfully converted into 20.000 link clicks and 4.000 applicants for 11 SME and 3 MNC clients. HONORS & AWARDS ● Top 8 Sales function - Doanh Nhân Tập Sự (06/2024): The competition simulating the Management Trainee recruitment process, surpassing over 2900+ applicants to be shortlisted in top 40 across all functions and top 8 in the sales. ● National Finalist - P&G Peakathon 2023 (11/2023): Proposing a business expansion strategy to upsell Gillette within its portfolio. ● Semi-finalist - Unilever Future Leaders’ League 2023 (8-9/2023): Competed against over 850 submissions to be in the top 30, proposing a business strategy aimed at attracting trial users and increasing the penetration rate for Knorr fish sauce. ● National Finalist - Schneider Go Green 2023 (7-8/2023): Proposing a business idea to enhance energy efficiency in buildings. ● National Finalist - L’Oréal Brandstorm Vietnam 2023 (3/2023): Competed against over 100 teams to be shortlisted in the top 8 with the idea to revolutionize the customer experience in the beauty industry by developing a metaverse platform for live commerce. ● Regional Finalist - ACCA Business Competition 2022-23 (1-2/2023): Competed against over 140 teams across Hong Kong, Macau, Singapore, Australia, and Vietnam to be in the top 8 (awarded as Best Proposal and Team Excellence - Best Collaboration). SKILLS ● Language: English (7.5 IELTS). ● Computer: Proficient in using Microsoft Office (certified MOS 2016), Adobe Photoshop.