NGUYEN THANH DAT 0763 312 303 |
[email protected] | LinkedIn EDUCATION Foreign Trade University – Ha Noi 2022– 2026 (Expected) • Major: Japanese Style International Business (Advanced Program); GPA: 3.45/4.0 • Prize/Scholarship: Finalist of “Heading for the future: Business Development 2024”, hosted by AIESEC NEU Top 04 Function Sales “Tài năng Lãnh đạo 2024” Competition, hosted by DEL HANU 1 st prize “Vbiz Competition 2024” - Issued by Kanto Gakuin Univesity and Vietnam - Japan Institute for Human Resources Development, Foreign Trade University Program Recipient of Fast Retailing Japan (UNIQLO) - Internship Batch 2025 WORKING EXPERIENCES FAST RETAILING - Japanese global apparel retail company, known for its flagship brand UNIQLO in Vietnam CEO Office Assistant (Japan) & Store Staff (Hanoi) April – Now Store Sales Operations (Hanoi): April – Now • Shopper conversion: Driving daily sell-out through shopper consultation and upselling, contributing to ~2% increase in AOV during peak weeks • Shopper marketing: Coordinating local campaigns with brand/inventory teams and optimizing in-store visual merchandising (teebar, appeal, VP displays, wallbase), resulting in improved customer navigation and +3% sell-through on featured items • SKUs management: Managing product zoning and replenishment across core categories, achieving 98% on-shelf availability during key campaigns CEO Office – Project Assistant (Japan): July (To be updated) Deliver final presentation to HQ leadership, identifying in-store conversion bottlenecks and proposing improvements in frontline sales operations in SEA markets *Key lesson learned: Retail industry, Sales operations, Commerical knowledge. HRC (Human Resources Club FTU) - Organization in Recruitment and Employer Branding consulting services in Hanoi Vice President cum. Business Development Advisor Jan 2025 – Now Business Development Lead Jan 2024 – July 2024 Sales B2B: • Conducted market research, revised promotional, pricing, after-sales, product portfolio and resource allocation strategies to strategically ensure revenue for the first two quarters (106% KPI, 2% increase in ticket size). • Co-led a team of 05 members, negotiated with 23 key partners (BFs, MNCs, SMEs) and actively generated new sales-out leads to identify pain point areas and converted them into customers. • Chose proper metrics based on the theory of Design Thinking, implementing a new CRM system (Hubspot) to streamline the sales process and provide insightful facts about the business health Marketing B2B: • Repositioned HRC’s brand image and ideated new content directions via LinkedIn to increase HRC’s branding and qualified lead conversion (MQLs). • Innovated the MQL-generation tool (renewed Landing Page) and a CRM system (Hubspot) for optimized leads nurturing. • Streamlined the result tracking of digital marketing campaigns, in order to initiate timely actions to meet expected communication indicators (an increase of in 270+ Linkedin followers, 25000+ Linkedin impression and 90+ organic leads on website) *Key lesson learned: B2B Sales & Marketing, Leadership, Business Acumen, Project Management, Negotiation. Finance Manager July 2024 – Dec 2024 • Developed budgeting plans for the last two quarters, consulting internal team to implement cost efficiency and optimization for maximized retained earnings • Consulted on legality process, safeguarding liquidity to address surges and ad-hoc expenses effectively Operational leader at “Ứng viên Tài năng 2024 - HRC” Competition June 2024 – Dec 2024 • Product renovation: Conducted a market research from top 3rd , 4 th year student to identify areas for format improvement and build up a five-month operational plan, frequently forecasted risks and made modifications if necessary. • Execution: Lead a team of 09 members to efficiently manage facilities and operations under budgetary constraints, effectively align with the overall financial health of HRC. *Key lesson learned: Leadership, Project management, Problem-solving, Risk Management. SKILLS Languages: English (IELTS 7.5 - 2020), Japanese (JLPT N4 - 2024) Skills: Hubspot, Base.vn, Ladipage/Figma, MOS 2016, Mail Tools, Google Workspace