Title [Decision Lab] The Connected Consumer Q3 2024 report.pdf ✅

1. Introduction 2. Social Media Landscape 3. Platforms by Activities 4. Platforms by Utilities 5. Opportunities for brands 6. Our solutions 7. Contact us 2 Content 2

4 Disclaimer: This report has been prepared solely for information purposes over a limited time period to provide a perspective on the market. Information, analyses and conclusions contained herein should not be construed as definitive forecasts or guarantees of future performance or results. Decision Lab shall not be liable for any loss arising from the use of this report. Background The Connected Consumer is a quarterly report conducted by Decision Lab since 2019. The study aims to provide the latest updates about Vietnamese digital consumption to support brands connect with consumers most effectively. Information in the report is analysed by Decision Lab’s expert consultants and focuses on consumers’ online habits, including social media usage, entertainment (music, movies, online videos), and utilities.