Title Copy of Comp 2 Script D Annotated.pdf ✅

Script D from social networks as compared to other sources such as physical retail outlets and department stores. (Holmes, 2013) By the year 2018, Brazil is expected to surpass the United Kingdom and Germany in becoming the fourth-largest global advertising market. (Gray, 2015) The race to capitalize on Brazil’s social media influence has just recently begun, with significant customer brands such as L’Oreal, Coca-Cola, Nike, and Bradesco as front-runners. (Holmes, 2013) Figure 2.1 (right) - A pie chart illustrating the percentage of E Commerce sites located in Brazil which utilize social media for marketing Social media marketing is exceedingly beneficial in Brazil as traditional methods of doing business involve impediments such as bureaucracy, corruption, export and import barriers, and the unpredictability of steep taxes. (TMF Group, 2016) Meanwhile, businesses in Malaysia have also been warming up to the idea of adopting social media as a method for marketing and advertising, as their social media landscape is strikingly dynamic. (Isentia, n.d.) Each of the 19 million online users greatly contribute to the nation’s social media penetration percentage, which amounts to 64 percent. (Marketing Interactive, 2015) Figure 2.2 (below) - A bar chart showing the top 5 social media channels as well as user percentage in Malaysia However, Malaysia still faces numerous obstacles related to the prevalence of Islam and conservatism. Because of this traditionalism, the Malaysian Communication and Multimedia Commission were forced to cease or block more than 6000 websites deemed unsuitable for public viewing. In line with this, businesses wishing to advertise on social media in Malaysia remain inconvenienced by the strict regulations. (Wok, 2017) Commented [F7]: Global impact Commented [F8]: Malaysia Commented [F9]: cultural perspective