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Content text [Public] The DRIP Adaptive Conversion Framework™


Executive Summary The DRIP Adaptive Conversion FrameworkTM represents a paradigm shift in conversion optimization. Moving beyond static heuristics and universal best practices, DRIP has developed a framework that adapts to each brand's unique customer psychology. Based on analyzing 300+ brands and millions of data points, DRIP's proprietary framework delivers: ● 3-5x more precise optimization recommendations than traditional heuristics ● Weighted impact scoring based on actual psychological drivers ● Dynamic adaptation to your customers' specific decision-making patterns Traditional CRO DRIP Adaptive ConversionTM "Add trust badges because it's best practice" "Add trust badges because YOUR customers score 74% on security seeking" Static 7-level checklist for all brands Dynamic framework adapting to psychological profile Pass/fail scoring Weighted impact based on actual customer motivations Based on general psychology Based on YOUR brand's specific research data The 7 Psychological Drivers Discovered and Validated by DRIP's Research Hub 1. PROGRESS 🎯 - Achievement, completion, getting things done 2. CURIOSITY 🔍 - Discovery, novelty, exploring the unknown 3. SECURITY ️ - Trust, safety, risk mitigation 4. STATUS 👑 - Prestige, identity, social positioning 5. AUTONOMY 🎨 - Control, customization, personal choice 6. COMFORT ️ - Ease, pleasure, friction reduction 7. BELONGING 🤝 - Connection, community, shared identity

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