Content text Denfaminico Interview on ZZZ Character Production and Development
The visuals of Zenless Zone Zero are stylish and fashionable. But behind that dazzling appearance lies, in a sense, something you could even call “gritty”: the development team’s persistent, never-give-up style of sticking with it and making adjustments. This interview turned out to be an opportunity to hear about the team’s steady, down-to-earth efforts and struggles—alongside some precious pieces of character concept art. At the same time, I also asked Mr. Li about his own unique background. He originally worked in video production, making MAD videos and PVs as a hobby, and from there, eventually came to Zenless Zone Zero. It’s a rather unusual career path, but it ties directly into the philosophy of Zenless Zone Zero, and even serves as the origin of the team’s “persist and keep adjusting” style. Through Mr. Li—the one at the very top of the project—we were able to get a deeper sense of the spirit behind Zenless Zone Zero as a work. I’m sure you, too, will come away with a clearer understanding of what defines Zenless Zone Zero as a title.