Title 04. VN Personcal Care and Beauty Insights ✅

56% 44% Consumer Profile 6 big cities* Coc Coc Confectionery Survey September.2023, n = 1021 (*) 6 big cities: Hanoi, City. Ho Chi Minh, Da Nang, Nha Trang, Can Tho, Hai Phong. Gender Age Region Area Rural 49% Urban * 51% 56% 44% North 58% Central 23% South 19% U18 28% 18 - 24 27% 25+ 45%
Agenda Consumer behavior Purchasing behavior Media habits Tet consumption 01. 02. 03. 04.