Title Module-11: GA4 & Facebook Server-side Tracking ✅

Module-11: GA4 & Facebook Server-side Tracking Understanding GA4 & Facebook Server-side Tracking
GA4 & Facebook Server-side Tracking
Why Need Server-side Tracking: 1. Faster Website Page load speed 2. Control of data i.e what kind of data you want to send to third parties (Facebook, GA4 etc.) 3. Bypassing ITPs and AdBlockers 4. Extended cookie lifetime Source: https://backlinko.com/ad-blockers-users Requirements of Server-side Tracking: ● GTM Web Container ● GTM Server Container ● Cloud Server (Stape.io or Google Cloud)
Process of Server-side Tracking: 1. Create GTM Web Container 2. Create GTM Server Container using Stape.io or Google Cloud Server 3. Send Data from Web Container to Server Container 4. Configure Tag, Trigger, Variable & Client in Server Container (sGTM) 5. Send data from sGTM to GA4 or Facebook Server, TikTok (3rd party platform or Vendor) 6. Finally test & debug