Title Section 09&10.pdf ✅

Course: Digital Business (DBZE306) Lecturer: MSc. Doan Anh Tuan VJCC Institute - Foreign Trade University Section 09&10: Enhancing Brand Equity & Marketing Communications
TABLE OF CONTENTS 1 Concept of Branding 2 Brand Equity 3 Digital Marketing Communications in Branding 4 Group discussion 5 Key takeaways

CONCEPT OF BRANDING 1