Title Module-02: Understanding Google Tag Manager ✅

Module-02: Understanding Google Tag Manager What is Google Tag Manager (GTM)? Google Tag Manager is a tag management solution that acts as a middleman between a website (or a mobile app) and 3rd party tracking tools. Advantages of Google Tag Manager 1. Manage all marketing tags in one place 2. No need Developer help to deploy tag 3. Easy & efficient way to Test and deploy marketing tag very fast 4. Advanced Analytics tracking 5. Improve Website speed
Google Tag Manager Account Structure ● Tags - Tags are tracking codes that tell GTM what action to take on that page. Example: Sending a pageview hit to Google Analytics. ● Triggers - Triggers specify the conditions under which a Tag should fire. Example: A trigger with a condition to only fire a Tag when a user views URLs containing the path /blog/. ● Variables - Variables are values used in triggers and tags to filter when a specific tag should fire. GTM provides built-in variables and allows you to create custom user-defined variables. Example: A ‘click’ class variable has a value name (such as a word string) assigned to buttons on the website.
What is DataLayer in Google Tag Manager? To pass information from your website to your Tag Manager container.
How does a Data Layer work? ● Product data: Product name, price, category etc. ● Marketing campaign information: Traffic source, medium ● Transaction data: Cart value, checkout date, Purchase value etc. ● Customer information: Name, Phone, email etc.