Title TM x BELL - Race For Knowledge.pdf ✅

Race For Knowledge
I. PHYGITAL EXPERIENCE Digital Experience Customer Experience In Offline Channels REASONS FOR PHYGITAL 4% 20% 29% 21% 26% Less than 1 hour 1-3hrs 3-5hrs 5-7hrs 7hrs+ For Digitalization In Customer Journey Increasing smartphone time usage (near 50% use more 5hrs/day) Impress, trigger customer in offline channel with digital touchpoints
I. PHYGITAL EXPERIENCE How Starbucks apply beacon sensors to provide phygital experience? Starbucks place beacon sensors in stores with high customer traffic Beacons sensors connect to customer's Bluetooth enabling smartphone app Bluetooth sends signal to phone and Starbucks app is opened Customers will receive notifications about drinks and discount information through the Starbucks app