Title Hooks doc ✅

@CoryOwen Hooks This document contains hooks that have been proven to scale across ad accounts. These hooks have been tested and optimized for maximum engagement and conversions. Using the right hook is crucial for stopping the scroll, generating interest, and increasing ad performance. These hooks are categorized by audience awareness levels to help you select the best one for your ad. Understanding Hook Categories & Audience Awareness Each hook works best depending on the awareness level of your audience. Here’s a breakdown: 1. Unaware Audience – These users don’t realize they have a problem yet. Hooks should grab attention and introduce the issue. 2. Problem Aware – These users know they have a problem, but don’t know the solution yet. Hooks should focus on pain points. 3. Solution Aware – These users know solutions exist, but don’t know about your product. Hooks should position your product as the best option. 4. Product Aware – These users know your product exists but need convincing. Hooks should focus on benefits and differentiation. 5. Most Aware – These users are familiar with your brand and just need a final push to purchase. Unaware Audience Hooks (Attention Grabbers) These hooks are designed to spark curiosity and make the viewer realize a problem exists. ● "Have you ever noticed this?" ● "Most people don’t realize this..." ● "You’ll never look at [ ] the same way again..." ● "I used to believe this, until I found out about..." ● "Stop scrolling if you [relevant pain point]..." ● "This one thing is ruining your [desired outcome]..." ● "The real reason why most people fail at [desired goal]..." CONFIDENTIAL

@CoryOwen Most Aware Audience Hooks (Final Push to Purchase) These hooks push users over the edge and drive conversions. ● "This is the lowest price I’ve ever seen–I had to grab it" ● "[Product name] is selling out fast—don’t miss out!" ● "Only a few left—get yours before it’s gone!" ● "Here’s what people are saying about [product name]..." ● "The results speak for themselves..." ● "Get [bonus, discount, or incentive] if you order today!" ● "Join [number] happy customers who made the switch!" How to Use These Hooks ● Mix & Match: Try different hooks from each category depending on your audience awareness level. ● A/B Test: Run multiple ads with different hooks to see what performs best. ● Iterate & Improve: The best brands constantly test and refine their hooks. Full List of Hooks #1 - “Why am I just now hearing about ____?” #2 - “I could literally cry right now–you have no idea how long I’ve struggled with ___” #3 - “Most people don’t know how to ____” #4 - “I tried this ____ so you don’t have to” #5 - “I’m gonna share something very personal with you...” #6 - “[Throw Competitor Product in Trash] I’ll NEVER go back to this” #7 - “STOP doing this–you’re ruining your ____” #8 - “_____ don’t want you to know about this...” #9 - “I used to waste so much money on ____” #10 - “3 myths about ____” #11 - “3 reasons why...” #12 - “My ____ made me buy this....” #13 - “You don’t need ____ to get ____” #14 - “My #1 tip for ____” #15 - “This is why you need to know what ____ are in 2025...” #16 - “By the time it takes you to watch this video blah blah blah” #17 - “Why I quit *industry you’re comparing to*” CONFIDENTIAL
@CoryOwen #18 - “This is a reminder to” #19 - “Don’t make this mistake” #20 - “Tell me why” #21 - “Are you ready to see the best [product]?” #22 - “This is the best [product] ever and I’ll tell you why” #23 - “No one can convince me there is a better [product]” #24 - “Trying the viral [product]” #25 - “This is the reason this [brand product] went viral” #26 - “Calling all [target audience]” #27 - “Every [target audience] needs one of these” #28 - “Warning [target audience]: Do not buy this” #29 - “Do not buy this unless you want [benefit]” #30 - “Buy this [product], but only if you want [benefit]” #31 - “I’m never buying this [product] again” #32 - “This [product] has ruined my life” #33 - “Tell me you’re a [product] owner without telling me you’re a [product] owner” #34 - “Only buy this if you want to get rid of [pain point]” #35 - “Don’t let [worse alternative] make you [pain point]” #36 - “Tell me another [product] out there that has [unique benefit]” #37 - “If you haven’t tried [brand product], watch this” #38 - “Someone just told me this?” #39 - “It’s never too late to get on the [brand product] hype, here’s 3 reasons why you should.” #40 - “You’ve not heard of [brand product]? Here’s 3 reasons you’re missing out.” #41 - “The [product] that made me” #42 - “If you suffer with [pain point], stop scrolling” #43 - “When you have [product], [pain point] becomes so much easier” #44 - “It’s never been as easy to get [benefit]” #45 - “We all struggle with [pain point], but this [product] can help you” #46 - “I used to struggle with [pain point] until I discovered the [brand product]” #47 - “There has never been a [product] like this” #48 - “So this is why everyone is talking about the [brand product]” #49 - “Everyone is talking about [brand product], so I had to give it a try” #50 - “An honest review of [brand product]” #51 - “Want [benefit]? Stop scrolling” #52 - “You won’t believe what happens when I use the [brand product]” #53 - “I was shocked when I first used [brand product]” #54 - “I promise you’ve never seen anything like this before” #55 - “I promise this [product] will change your life” #56 - “Can you believe that I used to use a [worse alternative]?” #57 - “Still using a [worse alternative], here are 3 reasons you need to switch to the [brand product]” #58 - “I can’t believe I used to [pain point]” #59 - “Life made: I just found this [product] that has [unique benefit]” CONFIDENTIAL