Title MKT-Nguyễn Minh Phương.pdf ✅

Sales Campaign Support: Collaborate cross-functionally with Trade, Sales, and E-Commerce teams, as well as external partners, to develop upper-funnel campaign assets (e.g., posts & videos, ads, livestream materials, activation banners) for key campaigns including New Arrival Day, Double Day, and Brand Day. Contributed to strong business outcomes, achieving 122% of GMV target on TikTok Shop New Arrival Day and 140% of target during Brand Day at Hasaki beauty chains. Offline Event: Lead the Unitour Project from planning to execution across 5+ universities, expanding brand reach to Gen Z students. Exceeded expectations with a 125% registration and participation rate KPI, aligning both brands with their strategy. Social Media Management: Plan and execute monthly content creation for both brands across social media platforms, ensuring timely and consistent asset delivery to support media and online SOV objectives. Accelerated a 10-point increase in ANESSA’s online SOV, from 24.4% to 36.6% YoY, making it the No.1 sun care brand in terms of online SOV. Campaign Report: Analyze post-campaign data, including Share of Voice (SOV), KOL performance, and media metrics, preparing comprehensive reports and presentations to identify key insights and new growth opportunities for both brands. Marketing Management Trainee Enthusiast Portfolio Shiseido Cosmetics Vietnam Nguyen Minh Phuong (+84) 339 616 330 [email protected] LinkedIn A resilient, detail-oriented, and eager-to-learn fresh graduate with a strong marketing background and a data-driven mindset. In the short term, I aspire to become a Marketing Management Trainee to deepen my expertise in the field, enhance my business acumen, and build a well-rounded professional skill set. In the long term, I aim to ascend to a higher leadership role, leveraging my experience to drive market innovation and contribute to the sustainable growth of the business. Dec 2024 - Present WORK EXPERIENCE HONORS & AWARDS Developed an IMC plan to acquire new and high-quality customers to the app MyVIB 2.0, bringing VIB to the top of mind in the digital banking field. Creative Idea: MyVIBe 2.0 – Vibe of The Future Top 5 Finalists of Vietnam Young Lions 2023 | Surpassed 250+ teams nationwide Apr 2023 Developed a marketing campaign with suggested ATL and BTL activities to win over competitors' customers by positioning Ariel as the brand that empowers Vietnamese working women to #ShareTheLoad. Creative Idea: Build Mom A Team Champion of Awaken The Lions 2023 by Vietnam Young Lions | Surpassed 50+ teams nationwide Mar 2023 UEH - International School of Business Bachelor of Business Administration in Marketing - Graduated with High Distinction Cumulative GPA: 3.80/4.0 (8.60/10) Achievement: UEH-ISB Scholarship for Excellent Students (Top 10% of students with highest GPA) in 3 consecutive years: 2021-2022, 2022-2023, and 2023-2024 EDUCATION 2021 - 2025 District 6, HCMC SKILLS & CERTIFICATES Shortlisted in various case competitions, including X-Leader 2024, CMO Think and Action 2024, Tài Năng Lãnh Đạo 2024, etc. Language: Vietnamese (native), English (fluent) - TOEIC 970 (C1 - Advanced) Office informatics skills: Microsoft Office Specialist (Word, Excel, PowerPoint), IC3 Digital Literacy Certification Data analysis: SQL (Intermediate) by HackerRank, Excel Dashboard, Basic Power BI Problem-Solving, Thinking Agility & Analytical skills with a data-driven mindset Effective Communication, Presentation & Pitching Marketing Assistant (ANESSA & dProgram) Marketing Intern (ANESSA) Jun 2024 - Dec 2024 Competitors & Market Research: Prepared detailed monthly analyses of competitor activities & market trends, providing actionable insights and recommendations for ANESSA KOLs Management: Worked with external agencies to plan & execute monthly influencer campaigns involving celebrities, KOLs, and KOCs, achieving an average total engagement of over 5M per month, increasing 20% of total GMV via affiliates. Skills learned: Hard skills: Market Research, KOLs Management, Social Media Management, Project Management Soft skills: Communication & Interpersonal Skills, Teamwork Led a team of 5 to develop and execute the 1 phase of a business plan to help Mr. Brown grow through a new product launch st First Runner-Up of Business Challenge 2023 | Surpassed 3000+ contestants nationwide Aug 2023