Title W6 - Sosmed Ads - Group K - Piring Hijau - Watermarked.pdf ✅

Group Assignment W6 | Facebook Ads Piring Hijau 1 Madrid Section Team 6 Group K
Week 6 | Group Assignment Company Profile Campaign Summary Piring Hijau Team Member 2 Campaign Structure Optimization Performance Analysis Insights Hilmy Project Manager Rima Technical Khalif Technical Adam Performance Ratna Performance Denny Copywriter Leny Designer Nora Designer
Week 6 | Group Assignment Company Profile Campaign Summary Piring Hijau Company Profile A brand new online healthy catering for those who are active, love local cuisine, and passionate to healthy-eco lifestyle. Demographic 21-45 Male & Female College Student & Graduate Businessman/woman Active worker Jakarta & Tangerang Healthy Lifestyle, Food, Catering, Healthy Lifestyle, Sustainability, Local Meals, Awareness of Environmental Issue Geographic Psychographic LP Link: Click Here 3 Campaign Structure Optimization Performance Analysis Insights IG Profile: Click Here Behavioural Purchase Habit: Fancy, Clean, Healthy, Trustable
Company Profile Campaign Summary Campaign Summary 4 Campaign Structure Optimization Performance Analysis Insights Week 6 | Group Assignment Funnel Campaign Name Ad Set Name Ad Name Impression Reach Click Link Page View Leads CTR CPM (Mille) CPR (1000 Reach) CPC (Click) CPA (Page View) CPL (Leads) Budget Spent (Actual) Awareness PiringHijau_A wareness_Re ach PiringHijau_Aw areness_Reach_ Core1_GenZ PiringHijau_Awareness _Reach_Core1_GenZ_F eedImage 69,618 69,618 34 7 0 0.05% Rp1,371 Rp1,371 Rp2,807 Rp13,632 0 Rp95,425 PiringHijau_Aw areness_Reach_ Core 2_Millenials+ PiringHijau_Awareness _Reach_Core 2_Millenials+_feedimag e 74,449 73,008 20 2 0 0.03% Rp1,280 Rp1,306 Rp4,766 Rp47,664 0 Rp95,328 PiringHijau_Aw areness_Reach_ Core3_AllAge PiringHijau_Awareness _Reach_Core3_AllAge_ Video 8,398 7,722 2 0 0 0.02% Rp957 Rp1,041 Rp4,019 0 0 Rp8,038 Consideration PiringHijau_T raffic_PageVi ew2 PiringHijau_Traf fic_PageView2_ Core1_GenZ PiringHijau_Traffic_Pag eView2_Core1_GenZ_Vi deo 15,360 12,640 228 147 0 1.48% Rp5,638 Rp6,850 Rp380 Rp589 0 Rp86,602 PiringHijau_Traf fic_PageView2_ Core2_Millenials + PiringHijau_Traffic_Pag eView2_Core2_Millenial s+_Image 41 38 2 1 0 4.88% Rp11,293 Rp12,184 Rp232 Rp463 0 Rp463 Conversion PiringHijau_L eads2 PiringHijau_Lea ds2_Core3 PiringHijau_Leads2_Co re3_Image 2,161 1,868 34 23 5 1.57% Rp22,063 Rp25,547 Rp1,404 Rp2,075 Rp9,527 Rp47,722 PiringHijau_Leads2_Co re3_Video 923 874 28 20 6 3.04% Rp44,498 Rp47,005 Rp1,467 Rp2,054 Rp6,838 Rp41,082 TOTAL ACHIEVEMENT 170,950 165,768 348 200 11 0.20% Rp2,192 Rp2,260 Rp1,077 Rp1,873 Rp34,060 Rp374,660
Ad Account Piring Hijau Campaign Structure Campaign #1 Awareness PiringHijau_Awareness Campaign #2 Consideration PiringHijau_Traffic_PageView2 Ad Set #1 PiringHijau_Awarenes s_Reach_Core1_GenZ Audience Name CoreAudience1_JKTTG R_21-26_MF_GenZ Ad Set #2 PiringHijau_Traffic_Pa geView2_Core2_Milleni als+ Audience Name CoreAudience2_JKTTG R_27-45_MF_Millenials Ad #1 PiringHijau_Awarenes s_Reach_Core1_GenZ_ FeedImage Ad #1 PiringHijau_Traffic_Pa geView2_Core2_Milleni als+_Image 5 Company Profile Campaign Summary Campaign Structure Optimization Performance Analysis Insights Week 6 | Group Assignment Campaign #3 Conversion PiringHijau_Leads2 Ad Set #1 PiringHijau_Leads2_Co re3 Audience Name CoreAudience3_JKTTG R_21-65_MF_AllAge Ad #1 PiringHijau_Leads2_Co re3_Image Ad Set #2 PiringHijau_Awarenes s_Reach_Core 2_Millenials+ Audience Name CoreAudience2_JKTTG R_27-45_MF_Millenials Ad Set #1 PiringHijau_Traffic_Pa geView2_Core1_GenZ Audience Name CoreAudience1_JKTTG R_21-26_MF_GenZ Ad #1 PiringHijau_Awarenes s_Reach_Core 2_Millenials+_FeedIma ge Ad #1 PiringHijau_Traffic_Pa geView2_Core1_GenZ_ Video Ad Set #3 PiringHijau_Awarenes s_Reach_Core3_AllAge Audience Name CoreAudience3_JKTTG R_21-65_MF_AllAge Ad #1 PiringHijau_Awarenes s_Reach_Core3_AllAge _Video Ad #2 PiringHijau_Leads2_Co re3_Video