Content text GROUP 5 - Dough Dreams Business Plan.pdf
Republic of the Philippines POLYTECHNIC UNIVERSITY OF THE PHILIPPINES Sta. Mesa, Manila OPEN UNIVERSITY SYSTEM Dough Dreams “Sweet moments start with Dough Dreams” Business Plan by Reyes, Erlinda Reyes, Mark Jun L. Rivera, Bea Angela M. Salvador, Anthony M. Tabanao, Cristine Joy S. Submitted To: Dr. Diane Lee Tracy Chan
Republic of the Philippines POLYTECHNIC UNIVERSITY OF THE PHILIPPINES Sta. Mesa, Manila OPEN UNIVERSITY SYSTEM I. COMPANY PROFILE Vision At Dough Dreams, our vision is to become a top-tier Filipino baked goods brand, known for our premium yet affordable cookies and cream puffs. We strive to be a symbol of love in the small moments that make life truly special. Our goal is to be a cherished part of our customers' sweetest memories—touching lives with every bite and reminding everyone of the comfort and joy they truly deserve. Mission At Dough Dreams, we are committed to delivering consistently high-quality cookies and cream puffs, crafted with care and passion by our dedicated team. We strive to be part of life’s important moments by creating sweet, lasting memories through excellent service, cleanliness, affordability, and creativity in every product we offer. Goals (Short-term & Long-term): Short-Term Goals (0 to 6 months): Goals: ● To have a simplified kitchen operations plan and enhance teamwork coordination among baking, packing, and customer service teams to lower order mistakes to improve turnaround time. ● Introduce a "Flavor of the Month" campaign to increase product variety and promote repeat buying. ● Improve Social Media visibility and have 1000 followers on all social media platforms (Facebook Page, TikTok, Instagram etc.) ● Ensure proper ingredient stock levels and waste reduction. Plan: ● Create a definite staff system with their daily operational schedules. ● Monitor sales data and create social media posts to highlight the "Flavor of the Month" ● Create a content calendar to maintain consistency with the scheduled postings and will remain relevant on contents. ● Apply a simple but efficient monthly ingredient tracker.